From generating leads to marketable data, connecting you with key decision-makers, as well as finding and engaging the right partners for your business – Pulley Ascent can offer the program that best suits your requirements.
We provide custom services that serve the different and unique needs of our clients like:
Strategic Planning & Execution
We help IT companies plan and execute demand generation, as well as customers and channels outreach programmes in the Asia Pacific with measurable success. Our Account-Based Marketing and Channel Marketing Enablement programs are specifically developed for technology vendors; our solutions allow sales teams to assess revenue potential, create targeted lists of companies, and fully understand their prospects before making contact. This way, our clients can optimize sales and marketing strategies and identify, prioritize and target the right customers.
Accounts Profiling
Understanding the marketability of your products and the needs of the target audience is essential for optimal demand generation and competitive positioning. This ensures that marketing deploys the most effective customised strategies and programmes, which in turn allows sales to reach out and connect with the right audience. Our Account Acquisition and Profiling Programme are designed with this in mind: it will give you a deep insight into your audience, offering you the tools to determine whom to target and how.
Contact and Lead Management
Our lead development methodology adopts a holistic approach to bridge the gaps that exist between your marketing and sales. We believe that prospects that are intelligently engaged convert better and remain satisfied longer, and that is why our strategies are carefully executed to meet core business needs of your prospects. Ultimately, this will help you enhance your relationship with your customers. Should some leads are not quite mature yet, we get you ready to approach them the moment that they are ready for you by regularly touching base with them, engaging them, and nurturing them.
C-level and LOB Engagement
At Pulley Ascent, we design and develop programmes that enable you to connect with the right C-Level and Line of Business executives, to find out what their requirements are and to offer them the right solutions. Our team of experienced professionals researches relevant accounts and executives, gathering key information on your target prospects’ business objectives, pain points, and priorities. Based on this, we prepare finely-tuned messages that ensure that your solutions are closely aligned to the needs of this group of individuals. Finally, we help you set up a meeting with your target executives.
Database Development & Enhancement
An off-the-internet database can give more problems than results if your teams have to invest resources in cleaning up the data, dealing with returned mails, and especially if it turns out that the contacts in your database are not your right target audience. Another aspect to consider is that customer data becomes obsolete very rapidly. Our database management programmes and development strategies allow you to have data quality and to reduce wastage of resources. We cleanse and update your data through regular prospect contact and customer follow-up, substituting obsolete and invalid contacts. You are then able to improve brand image and response rates while saving on mailing costs and reducing customer defection.
